Events are a fantastic way to build credibility and visibility for your organization.

What type of event could you create that would bring lots of publicity to your organization?

What elements are visible so you have great photos and graphics?

Who could you team up with in a win-win collaboration?

Can you create a detailed timeline to make sure it goes off flawlessly? It's important to start at least 6 months in advance.

An example event might be the Christmas on the Wharf event which has 3 weekends of Santa Visits, performances, holiday decorations, community caroling and more.

The event gets tremendous publicity and even if people cannot come to the Wharf during the 3 weeks of this event, they'll think about visiting 

During the upcoming holiday season, bring your family and friends to create wonderful memories at Monterey’s Old Fisherman’s Wharf! Fisherman's Wharf Association is proud to sponsor and hold its “6th Annual Christmas on the Wharf” event festivities on Old Fisherman’s Wharf in Monterey, California. In addition to beautiful decorations throughout the month of December, Christmas on the Wharf features free weekend live entertainment including holiday musical performances such as choirs, youth dancers, a variety of singers, and Santa visits at his Santa House on the Wharf. Families are encouraged to take a photo in front of the majestic Christmas Tree and post it on social media using the hashtag #ChristmasontheWharf. Many of the businesses on Old Fisherman's Wharf are open 365 days a year!

Spend some time thinking of effective events you can create for your organization. It's a valuable way to gain great PR and more customers!