Collaboration is great for events!

We held a very successful booksigning event outside of a local restaurant, Old Fisherman's Wharf in Monterey, CA, with a friend of the owner.

In this case, it was an author who had been an NBA Champion in the 1970s with the Warriors, Clifford Ray, Jr.

He wrote a charming $35 book recently published for children and everyone with a co-author, Laynie D. Weaver, about his life and the experience he had when using his 4-foot arms to pull a silver bolt through two stomachs of a dolphin at Marine World in Northern California.

I implemented a very effective public relations and marketing campaign and he sold 100 books and it drew lots of diners to the restaurant.

Because the book was rather expensive, every purchaser received a certificate for a whale watching trip.

This was a great collaboration as generally, there is more than one person who goes on a whale watching trip, typically with a friend or family members.

How could you do something like this at your business?