Brickman Blog
Creating impactful win-win collaborations to gain additional publicity and help your community
Partnering with local non-profit organizations presents businesses with a valuable opportunity to make a positive impact in your community while enhancing your business’s visibility and reputation. By forming strategic carefully planned out collaborations with non-profits that align...
Clifford Ray, Jr. Saves the Day Booksigning
Collaboration is great for events! We held a very successful booksigning event outside of a local restaurant, Old Fisherman's Wharf in Monterey, CA, with a friend of the owner. In this case, it was an author who had been an NBA Champion in the 1970s with the Warriors, Clifford Ray, Jr. He...
How AI is revolutionizing industries today
It is fascinating to explore how AI can help in so many areas of our lives and businesses. Here's an article...written by AI, too! The Transformative Power of AI: Revolutionizing Industries Today Artificial Intelligence (AI) has emerged as a game-changing technology in the...
Using Events to Gain Valuable Publicity
Events are a fantastic way to build credibility and visibility for your organization. What type of event could you create that would bring lots of publicity to your organization? What elements are visible so you have great photos and graphics? Who could you team up with in a win-win collaboration? Can...
A Piping Hot Array of Live Celtic Music Ahead
Don’t miss the 53rd Annual Monterey Scottish Games and Celtic Festival on July 16 and 17, 2022, hosted by the Monterey Scottish Games & Celtic Association, a very special event that will provide a feast for the senses! The live Celtic music this year will be extraordinary...
Marketing Strategy: Determine Target Customers Who Have Not Yet Done Business With You
Growing your business is fun and the tools in the marketplace are amazing to help you do just that. Per our earlier blog, you should be working hard to constantly develop your buyer personas and determine who are the most lucrative and easy to deal with target markets for your...
Develop Buyer Personas to Grow Your Business
Developing Buyer Personas for your business or service is a valuable marketing strategy. First, start thinking about your existing and past customers. Think about some of these questions. What are the demographics of your current and potential customers? Who are...
Marketing your business, Step 2
Marketing Goals What are the specific goals of your marketing plan? Your goals should be realistic, specific and measurable. If you set marketing goals every year, now’s the time to review and adjust them. We are ideally emerging from the year of the Pandemic so your goals should...
Working with non-profits
Do you want to volunteer for a non-profit with a cause that you value? If yes, become involved and visible. You may gain publicity by being mentioned in the newsletter published by the non-profit organization or in the coverage it receives from the local media. Find out how...
Analyzing the Competition: Effective Social Media Monitoring Tools
Monitoring the marketplace and your competitors is a valuable investment of your time. It will yield many new ideas and strategies that may be adapted to your own marketing goals. Check out the array of tools now available to accomplish this and here are some of our favorites: 1) Hootsuite is...
What to do while sheltering in place...call in for a soup preparation class!
During these challenging times with the COVID-19 Shelter in Place, what can we do with our expertise and that of our talented clients? Sure, we're sheltering in place but we have access to the phone and thankfully the Internet too! So, using my marketing brain, I reached out to my client,...
Keeping it special! Unique offerings from Rosine's Restaurant
When a business hits a milestone anniversary, it's certainly a cause for celebration but it's important to also have some unique hooks for PR, specific to the restaurant. Check out these creative examples from Rosine's Restaurant in Downtown Monterey, which has reached its 40th...
Big Little Lies Phenomenon
We are thrilled about the HBO Hit Series Big Little Lies and its upcoming second season that will again be filmed in Monterey County. We're also delighted that Monterey's Old Fishermans' Wharf is attracting visitors from around the world to see how to live the "Big Little Lies"...
Marketing Your Business - step 1
Step One - and it's an important one! Analyze your competition locally, regionally, nationally and globally. Identify and evaluate their marketing strategies. Here are some questions you should think about regarding your competitors: who are they, where are they located, what do...
Marketing Your Business - Let's Get Started
Getting ready for a New Year of prosperity? It's time to evaluate your marketing campaigns! Marketing is what drives business. It is responsible for finding, serving, and keeping customers. Without marketing, your business would not exist! Many of us often feel that we...
Fabulous Children's Books by June Sobel! Check out all three classics!
Author June Sobel has a wonderful way of capturing the hearts and minds of children of all ages! Her many children's books are "must haves" for every family! There are both Hardback, Board Books and Kindle Versions! Check out her website at www.JuneSoble.com. Tow...
ONE PERFORMANCE ONLY! A TOAST TO THE RAT PACK COMING TO THE GOLDEN STATE THEATRE ON SUNDAY, OCTOBER 26, 2014 FOLLOWED BY THE RAT PACK DINNER AT CIBO RISTORANTE ITALIANO
ONE PERFORMANCE ONLY! “A TOAST TO THE RAT PACK” COMING TO THE GOLDEN STATE THEATRE ON SUNDAY, OCTOBER 26, 2014 FOLLOWED BY THE “RAT PACK” DINNER AT CIBO RISTORANTE ITALIANO October 2014. Monterey, CA. Save the Date and enjoy a great afternoon with the fabulous Rat Pack!...
Test of Tyme, A Development and Construction Consulting Firm, To Hold Seminar at Gallery Sur in Carmel-by-the-Sea on Wednesday, January 21, 2015
Test of Tyme, A Development and Construction Consulting Firm, To Hold Seminar at Gallery Sur in Carmel-by-the-Sea on Wednesday, January 21, 2015 December, 2014. Pacific Grove, CA. Founded in 2008, Test of Tyme is an international real estate investment and development company that restores, builds,...
Pasta, Pizza & Professionals Lecture, Dinner & Networking Series Launches
After coordinating the Monterey Peninsula Chamber's Brown Bag Seminars for over 25 years - and still continuing to do so - I realized I loved the learning and networking and wanted to try something else. In January, 2016, I launched "Pizza, Pasta & Professionals" in part to...
2nd Annual Language Capital of the World Cultural Festival
The 2nd Annual Language Capital of the World - a free, fun family event - is taking place on May 14 and 15, 2016 and will feature over two dozen cultural performances! Why is this event so important? Here's why... The trademarked slogan of “Language Capital of the World®”...
ITNMontereyCounty Enhances Lives!
Here is a favorite non-profit of mine...providing a wonderful service that enhances lives of seniors! About ITNMontereyCounty Dignified transportation for seniors Beginning its service in 2012, ITNMontereyCounty (itnmontereycounty.org) is a 501(c)3 non-profit organization that...
Pizza, Pasta & Professionals events continue
Pizza, Pasta & Professionals: Lecture, Dinner and Networking Series Continues on Monday, July 11th with a Seminar on "Age Defying Style for Baby Boomers" presented by Certified Image Master Marion Gellatly of Powerful Presence Join...
Whalefest Monterey
I was happy to write this blog for See Monterey (the Monterey County Convention & Visitor's Bureau) that published today: https://www.seemonterey.com/blog/post/have-a-whale-of-a-time-at-whalefest-monterey-january-28-29-2017/
Pucker Up Event
I am a huge believer in the power of collaborations and events for successfully publicizing your business or service. I attended the recent Pucker Up event (just before Valentine's Day) and it was hugely successful. The award-winning Dr. Jeanette Kern, DDS, the Smile Doctor, and Cindi Webb,...
Events For Attract More PR For Your Business
When I founded the Brickman Marketing company in 1990, I didn't realize how powerful events can be for marketing a business. As the years passed, it was increasingly obvious that creating an interesting, newsworthy event, often with a non-profit or Chamber of Commerce partnership, will help...
The Top Questions to Ask About Your Business
Welcome to my series of blogs about Marketing! The Top Questions to Ask Yourself About Your Business ... Every Year! Marketing is what drives business. It is responsible for finding, serving, and keeping customers. Without marketing, your business would not exist! Many of us often feel that...
Testing and Tracking Marketing Campaigns
Successful marketing today is an art...not a science. However, using science to test, track and evaluate your marketing campaigns is a smart thing to do! Over the years, it's become far easier than ever to review and analyze what works and what doesn't. It's going to all vary based...
.Test of Tyme, A Construction/Real Estate Consulting Firm, To Hold Seminar at Gallery Sur in Carmel-by-the-Sea on Wednesday, November 12th
Test of Tyme, A Construction/Real Estate Consulting Firm, To Hold Seminar at Gallery Sur in Carmel-by-the-Sea on Wednesday, November 12th October 16, 2014. Pacific Grove, CA. Founded in 2008, Test of Tyme, an international real estate investment and development company that restores,...
Monterey Dentist Dr. Jeanette Kern Urges Patients to Choose Strawberries
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Everything Italian! Monterey's Old Fisherman's Wharf 2nd Annual Columbus Day Weekend Celebration
Save the Date! Monterey’s Old Fisherman’s Wharf Association is holding its special free “Everything Italian! Monterey’s Old Fisherman’s Wharf 2ND Annual Columbus Day Weekend Celebration” event on Saturday, October 11 and Sunday, October 12, 2014. Celebrate...
Jo Mora Fan Club!
Jo Mora Fan Club! I am starting a Jo Mora Fan Club!!! He is simply a magical artist who is so versatile. The more you learn, the more fascinating he becomes. From artwork he created that was used by the Byrds on their Sweethearts of the Rodeo album to his children's books to...
World's Largest Strawberry Shortcake Event on August 30th!
On Thursday, August 30th, the “Very Berry Extraordinary” Fair celebrates our important $713 million Strawberry industry on the Central Coast in a very special way This year at the Fair, there will be the “World’s Largest Strawberry Shortcake” event...
Old Fisherman's Grotto Featured on "Chasing the Dream" on the Golf Channel TV
The award-winning Old Fisherman’s Grotto Restaurant, which is located at 39 Fisherman’s Wharf in Monterey, will be featured on the 3rd episode of the popular new national television program, Chasing the Dream on Golf Channel TV. The episode that was filmed at Old Fisherman’s...
Workshop to Educate Baby Boomers on Social Security
Nan Lesnick gives an excellent workshop on this topic which is so confusing to many Baby Boomers! 4th Friday Forums Workshop to Educate Baby Boomers on Social Security A New Generation of Retirees Prepares to Collect Benefits March, 2014. Monterey, CA. "Savvy...
2014 Monterey Beer Festival
The 2014 Monterey Beer Festival Presented by Whole Foods Market Monterey to be held on Saturday, June 14, 2014 will benefit the Monterey County Fair Heritage Foundation March 8, 2014. Monterey, CA. Save the date! Whole Foods Market Monterey invites you to the 2014 Monterey...
KRML Radio Hats Off to Mac Celebration at Cibo Ristorante Italiano
For Immediate Release Publicity Contact: Wendy Brickman (831) 633-4444 or [email protected] KRML Radio’s “Hats Off to Mac” Celebration at Cibo Ristorante Italiano on Thursday, April 3 March, 2014. Monterey, CA. — Community icon Mac...
Japanese American Heritage Days to be held on May 3rd and 4th at Monterey's Old Fisherman's Wharf
FOR IMMEDIATE RELEASE PUBLICITY CONTACT: WENDY BRICKMAN (831) 633-4444 or [email protected] “Japanese American Heritage Days” Event to be held on May 3rd and 4th, 2014 at Monterey’s Old Fisherman’s Wharf March...
Wharf Walks to Focus on Salmon Fishing on April 5th at Monterey's Old Fisherman's Wharf
OLD MONTEREY FISHERMAN’S WHARF ASSOCIATION CONTINUES “WHARF WALKS AT MONTEREY'S OLD FISHERMAN'S WHARF" ON SATURDAY, APRIL 5TH WALKING TOURS WITH HISTORIAN TIM THOMAS TO FOCUS ON THE HISTORY OF SALMON FISHING IN THE MONTEREY BAY – OCEAN RECREATIONAL...
Italian Night at Cibo Ristorante Italiano “ A Fundaiser for Festa Italia Santa Rosalia Foundation on Thursday, August 28th
Don’t Miss “Italian Night at Cibo Ristorante Italiano - A Fundraiser for Festa Italia Santa Rosalia Foundation “ on Thursday, August 28, 2014 at Cibo Ristorante Italiano, 301 Alvarado in Downtown Monterey. Parking is available in the adjacent garage. From...
MADD Crash Car Exhibit and CHP Start Smart Program to Come to CIG Insurance™s 2nd Annual Community Safety Saturdayâ„¢ September 6, 2014, in Monterey, California
Mothers Against Drunk Driving (MADD) hopes its dramatic exhibit will influence behavior to stop drunk driving. CHP Public Information Officer, Jaime Rios will talk to teens and parents about the Start Smart Teen Driving Program. Monterey, CA (August, 2014) –- The...
Call for Submissions of Marine Photographs for Images of Monterey Bay: A Marine Photography Fundraiser Benefiting Whalefest Monterey and Museum of Monterey
Attention local amateur and professional photographers in Monterey and Santa Cruz Counties! Grab your cameras and smart phones and head out to the Monterey Wharf and beautiful Monterey Bay on foot, kayak, boat, or paddleboard, etc. and take some photos of our abundant marine...
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