Marketing & Public Relations

Pasta, Pizza & Professionals Lecture, Dinner & Networking Series Launches

After coordinating the Monterey Peninsula Chamber's Brown Bag Seminars for over 25 years - and still continuing to do so - I realized I loved the learning and networking and wanted to try something else. In January, 2016, I launched "Pizza, Pasta & Professionals" in part to...


Events For Attract More PR For Your Business

When I founded the Brickman Marketing company in 1990, I didn't realize how powerful events can be for marketing a business. As the years passed, it was increasingly obvious that creating an interesting, newsworthy event, often with a non-profit or Chamber of Commerce partnership, will help...


The Top Questions to Ask About Your Business

Welcome to my series of blogs about Marketing! The Top Questions to Ask Yourself About Your Business ... Every Year! Marketing is what drives business. It is responsible for finding, serving, and keeping customers. Without marketing, your business would not exist! Many of us often feel that...


Testing and Tracking Marketing Campaigns

Successful marketing today is an art...not a science. However, using science to test, track and evaluate your marketing campaigns is a smart thing to do! Over the years, it's become far easier than ever to review and analyze what works and what doesn't. It's going to all vary based...